A true original, The Standard, Hollywood is where it all began. Located on the famed Sunset Strip, the hotel remains on the forefront of Los Angeles’s creative scene.
From the wavy Mid-Century Modern facade to the blue AstroTurf pool deck to the floor-to-ceiling shagged lobby, the hotel abounds with curious, unexpected touches at every turn. The laid-back public spaces include the highly acclaimed LA restaurant Croft Alley, the beloved top-top-secret nightclub mmhmmm, and the desert backdrop Cactus Lounge.
The Standard offers Frieze guests Best Available Rates when booked by January 11, 2019 using code FRIEZE