Sponsored Content - 17 Apr 2019

‘Electric’ in Partnership with LIFEWTR

Featuring artists including Anish Kapoor, Rachel Rossin and Koo Jeong A, a new VR exhibition at the fair is realized in partnership with LIFEWTR, marking the launch of its new series Art through Technology

Above: view works by artists featured in the LIFEWTR series: ‘Art Through Technology’

When a new medium emerges and is employed by artists there appears to be a window of a few years that allows for free experimentalism. For augmented reality and virtual reality that period would seem to be right now. Electric presents a number of artists of different generations who make use of the new technical tools. Some of the works included reference works of art, such as Marcel Duchamp’s The Large Glass, that appears to have anticipated dimensions that become visible today. Others explore entirely new immersive possibilities. – Daniel Birnbaum.

Anish Kapoor, still from ​Into Yourself, Fall​, 2018. Courtesy of Anish Kapoor and Acute Art

Anish Kapoor, still from ​Into Yourself, Fall​, 2018. Courtesy of Anish Kapoor and Acute Art

Daniel Birnbaum, Director of Acute Art, has curated a new Virtual Reality (VR) section for Frieze New York, entitled Electric. The exhibition includes works by Nathalie Djurberg and Hans Berg, Anish Kapoor, Koo Jeong A, Städelschule Architecture Class (SAC), R.H. Quaytman, Rachel Rossin, and Timur Si-Qin.

Two programs, Alternate Current (AC) and Direct Current (DC), will alternate every half hour. Visitors will experience the artworks inside the Electric booth.

Electric is realized in partnership with LIFEWTR, a premium water brand committed to advancing emerging artists on a global stage. By providing headsets, which pair with phones allowing users to view the exhibited Virtual Reality (VR) works through the Acute Art app, Electric can be experienced by audiences beyond the fair.

Global Water Partner of Frieze, LIFEWTR’s Design Series 7, Art through Technology, launches at Frieze New York 2019. View works by Art through Technology artists Andrew Benson, Zach Lieberman and Sara Ludy in the video reel above. Find out more about Art through Technology  in the LIFEWTR Lounge at Frieze New York or online at www.lifewtr.com.

Frieze New York takes place May 2 through 5, 2019, in Randall's Island Park.